Max
Mara is an Italian luxury fashion house that has been well-known in the fashion industry for over 70 years. It was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. Since then, MaxMara has become a symbol of timeless and sophisticated style that represents the ultimate luxury. Here are some MaxMara cold facts that you might not know about:
1. MaxMara's iconic coat, the "101801," was first introduced in 1981 and has become a staple in the MaxMara collection ever since. It is named "101801" after the company's street address in Reggio Emilia.
2. MaxMara has been using camel hair since the 1950s for its luxurious coats. The hair comes from the undercoat of a specific breed of camel, which is said to be as soft as cashmere.
3. MaxMara is one of the few fashion brands that owns and operates its own production facilities. This ensures that the production is of the highest quality and that the brand can maintain its standards of excellence.
4. MaxMara is committed to sustainability and has implemented several initiatives to reduce its environmental impact. For example, the company uses wind turbines to generate energy for its production facilities, and it has implemented water management systems to reduce water usage in its production processes.
5. MaxMara has a special capsule collection called "Coats!" that highlights the brand's iconic coats. This collection is only available during the winter season and includes exclusive designs that are not available in the regular MaxMara collection.
6. MaxMara is known for its support of women's empowerment and gender equality. In 2015, the brand launched the "MaxMara Art Prize for Women," a biannual award that supports female artists. The prize includes a commission to create a new artwork that is displayed in a major museum.
7. MaxMara has a strong presence in the film industry and has dressed several actresses for the red carpet, including Jennifer Lawrence and Cate Blanchett. In fact, MaxMara sponsored the Women in Film pre-Oscar party in 201
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8. MaxMara has its own in-house research and development center that creates new fabric technologies and innovative designs. One of its recent projects is called "MaxTech," which uses high-tech materials in its clothing to enhance performance and functionality. In conclusion, MaxMara is a fashion brand that represents timeless elegance and high quality. Its commitment to sustainability, women's empowerment, and innovation is evident in its products and initiatives. The brand's iconic coat, the "101801," is a testament to its legacy and staying power in the fashion industry.